YBS Online Mortgage Ads
3D Animation / 3D Visualisation / CGI
Tall Agency came to us to create a 3D version of a range of photographed assets for an online campaign for their client, Yorkshire Building Society. The aim was to animate from a small fictional room to the bigger photographed room to create a before, middle and after state in the moving home process.
On each version of the advert the assets had to be created in 3D to match the supplied photos. The animation was rendered for use in branch and all the way down to flash web banners.
Challenge
Yorkshire Building Society wanted to create a campaign that would help customers better understand the home moving journey while reinforcing its position as a trusted partner throughout the process. The challenge was to communicate multiple stages of moving home in a way that was engaging, easy to understand and relevant to a broad audience.
Traditional marketing materials can often become overly focused on products and financial terminology. Yorkshire Building Society needed a more approachable communication tool that would simplify information, create an emotional connection with viewers and encourage engagement across digital channels.
Solution
We developed a bespoke 3D animation that brought the moving home journey to life.
The resulting video provided Yorkshire Building Society with a flexible marketing asset that could be used across websites, social media campaigns, email communications and customer engagement initiatives.
Process
Discovery & Campaign Development
Working closely with the Yorkshire Building Society team, we explored the campaign objectives, audience requirements and key messages that needed to be communicated. Particular focus was placed on understanding the customer journey and identifying opportunities to simplify complex information.
Storyboarding & Visual Planning
Detailed storyboards were created to map the customer journey visually and establish the overall flow of the animation. This phase ensured that every scene supported the key campaign messages and delivered a logical viewing experience.
Animation
Motion graphics and animation techniques were then used to create a dynamic and engaging visual narrative.
Post Production & Delivery
The animation was refined through editing, transitions and quality control before being delivered in formats suitable for websites, social media, presentations and digital marketing campaigns.
Results
- Produced an engaging animated campaign asset focused on the home moving journey.
- Created a versatile marketing asset suitable for multiple digital platforms.
- Delivered content that aligned with Yorkshire Building Society’s customer-focused brand values.
