Frequently Asked Questions

What is CGI and how can it benefit my business?

CGI (Computer Generated Imagery) allows products, environments and concepts to be visualised without the need for photography or physical prototypes. Our CGI services help businesses create realistic product visuals, marketing content, technical illustrations and promotional materials that can be used across websites, brochures and advertising campaigns.

What is the difference between CGI and 3D rendering?

CGI is the broader term for computer-generated visual content, while 3D rendering is the process of producing a final image from a 3D model. High-quality 3D rendering can create photorealistic product images, architectural visualisations and marketing assets that are often indistinguishable from photography.

How much does a CGI project cost?

The cost of a CGI project depends on factors such as complexity, number of products, animation requirements and deadlines. Simple 3D rendering projects may require only a few days of work, while large-scale CGI campaigns involving multiple products and animations will require a larger investment. We provide tailored quotations based on your project requirements.

What industries can benefit from CGI services?

CGI is widely used across manufacturing, construction, engineering, building products, retail, consumer goods, healthcare and technology sectors. Businesses use CGI to showcase products, demonstrate technical processes and create engaging marketing content.

What is 3D animation?

3D animation uses computer-generated models to create movement and realistic visual sequences. It is commonly used for product demonstrations, technical animations, manufacturing processes, training materials and promotional videos.

How can 3D animation help explain complex products?

3D animation allows viewers to see internal components, assembly processes and product functionality that would be difficult or impossible to capture with traditional video. This makes it particularly valuable for engineering, manufacturing and technical industries.

How long does a 3D animation project take?

Project timelines vary depending on complexity and duration. A short product animation may take several weeks, while more detailed technical or marketing animations may take longer. We provide a clear production schedule before work begins.

What is the difference between 2D animation and 3D animation?

2D animation uses flat graphics and illustrations, while 3D animation creates depth, realism and movement within a three dimensional environment. 2D animation is often used for explainer videos and corporate communications, while 3D animation is ideal for products, technical demonstrations and visualisations.

When should I choose 2D animation?

2D animation is an excellent choice for explaining services, simplifying complex concepts and communicating messages in a clear and engaging way. It is commonly used for corporate presentations, training content and animated explainer videos.

What is an explainer video?

An explainer video is a short animated video designed to communicate a product, service or process quickly and clearly. Explainer videos are commonly used on websites, landing pages, social media and sales presentations to increase engagement and improve conversions.

How effective are explainer videos for lead generation?

Explainer videos can significantly improve visitor engagement and help potential customers understand your offering more quickly. Many businesses use explainer videos to increase enquiries, improve website conversion rates and support sales activity.

Can you create bespoke explainer videos for B2B companies?

Yes. We create custom explainer videos tailored to specific industries, products and audiences. Whether you operate in manufacturing, engineering, technology or professional services, we can develop an explainer video that aligns with your business objectives.

Do you provide CGI, 3D animation and explainer video services across the North West?

Yes. We work with businesses throughout the North West including Manchester, Liverpool, Warrington, Cheshire and surrounding areas. We also deliver CGI, 3D rendering, 2D animation and explainer video projects for clients across the UK.

Can CGI replace traditional product photography?

In many cases, yes. CGI can eliminate the need for costly photoshoots, physical prototypes and location hire. It also allows products to be visualised before manufacture and makes future updates much easier and more cost-effective.

Why choose From The Outset for CGI and animation services?

We combine creative design, technical expertise and commercial understanding to produce CGI, 3D rendering, 2D animation and explainer video content that helps businesses communicate more effectively and generate results.