Challenge

Yorkshire Building Society wanted to create a campaign that would help customers better understand the home moving journey while reinforcing its position as a trusted partner throughout the process. The challenge was to communicate multiple stages of moving home in a way that was engaging, easy to understand and relevant to a broad audience.

Traditional marketing materials can often become overly focused on products and financial terminology. Yorkshire Building Society needed a more approachable communication tool that would simplify information, create an emotional connection with viewers and encourage engagement across digital channels.

The final animation also needed to align with existing brand guidelines while supporting wider marketing and customer education objectives.

Solution

We developed a bespoke 2D animated explainer video that brought the moving home journey to life through engaging storytelling, custom illustration and motion graphics.

The animation focused on the customer experience, helping viewers understand key stages of the moving process while positioning Yorkshire Building Society as a helpful and supportive guide throughout the journey. By using animation, we were able to simplify complex information and communicate it in a friendly, approachable and visually engaging format.

The resulting video provided Yorkshire Building Society with a flexible marketing asset that could be used across websites, social media campaigns, email communications and customer engagement initiatives.

Process

Discovery & Campaign Development

Working closely with the Yorkshire Building Society team, we explored the campaign objectives, audience requirements and key messages that needed to be communicated. Particular focus was placed on understanding the customer journey and identifying opportunities to simplify complex information.

Script Development

A concise and engaging script was developed to guide viewers through the moving home process. The narrative was carefully structured to ensure information remained accessible while maintaining a positive and supportive tone.

Storyboarding & Visual Planning

Detailed storyboards were created to map the customer journey visually and establish the overall flow of the animation. This phase ensured that every scene supported the key campaign messages and delivered a logical viewing experience.

Illustration & Animation

Custom illustrations were created to support the story, reflecting both the Yorkshire Building Society brand and the realities of moving home. Motion graphics and animation techniques were then used to create a dynamic and engaging visual narrative.

Post Production & Delivery

The animation was refined through editing, transitions, audio integration and quality control before being delivered in formats suitable for websites, social media, presentations and digital marketing campaigns.

Results

• Produced an engaging animated campaign asset focused on the home moving journey.
• Simplified complex information through clear visual storytelling.
• Improved customer understanding of the moving home process.
• Created a versatile marketing asset suitable for multiple digital platforms.
• Enhanced audience engagement through animation and motion graphics.
• Delivered content that aligned with Yorkshire Building Society’s customer-focused brand values.
• Provided a reusable communication tool capable of supporting future marketing and customer education initiatives.