Cloud 9
CGI / 3D Visualisation
Brandthing’s Client, Cloud 9, required 3D visualisations creating for an upcoming advertising campaign. Along with their existing products they were introducing a new branded carry case and gift box. The case and box had only just passed the design stage meaning that the client had no physical samples ready to be photographed.
The extra detail in the 3D modelling and materials used, especially on the embroidered leather case, help elevate the renders to a photo realistic look.
Challenge
Cloud 9 needed high-quality 3D visualisations to showcase its range of premium hair straighteners and hair curlers in a polished, consistent and visually engaging way.
As a beauty technology brand, product presentation is a major part of the customer experience. The challenge was to create imagery that communicated the quality, design and premium finish of the products while maintaining accuracy across different models, colours and product variations.
Traditional product photography can be restrictive when multiple angles, finishes and campaign assets are required. Cloud 9 needed a flexible visual solution that could support ecommerce, product launches, digital marketing and promotional campaigns.
Solution
We created a suite of photorealistic CGI product renders that showcased Cloud 9’s hair straighteners and hair curlers with clean lighting, premium materials and carefully controlled compositions.
Using 3D product visualisation, we were able to highlight the form, finish and design details of each product while creating a consistent visual style across the range. The CGI approach also made it easier to produce multiple product angles and marketing-ready assets without the limitations of traditional photoshoots.
The final visuals gave Cloud 9 a refined product image library suitable for websites, social media, ecommerce, advertising and sales materials.
Process
Product Review & Visual Planning
We reviewed the product range, key design features and required marketing outputs to define the best camera angles, compositions and visual style for the CGI renders.
3D Product Modelling
Detailed 3D models of the hair straighteners and curlers were created using supplied product references and specifications. Attention was given to proportions, surfaces, buttons, plates, barrels, hinges and finish details.
Material & Finish Development
Realistic digital materials were created to replicate the products’ premium finishes, including smooth plastics, metallic elements, ceramic plates and reflective surfaces.
CGI Rendering
The products were rendered using controlled studio-style lighting to create a clean, premium look suitable for beauty and retail marketing.
Post Production & Delivery
Final images were refined for consistency, sharpness and visual impact before being supplied in formats suitable for ecommerce, websites, digital campaigns and printed marketing materials.
Results
- Created photorealistic CGI product renders for premium hair styling products.
- Showcased Cloud 9’s hair straighteners and hair curlers with a clean, consistent visual style.
- Improved product presentation across ecommerce and marketing channels.
- Delivered flexible assets suitable for product launches, advertising and social media.
- Reduced reliance on traditional product photography for future campaign imagery.
- Provided a scalable CGI workflow for additional products, colours and variations.