Challenge

Zest required a series of high-quality marketing visuals to showcase their decorative wall panel range across a variety of bathroom environments. While traditional photography could capture the products in a single setting, it would have been costly and time-consuming to build and photograph multiple room sets for every product variation.

The challenge was to create a collection of realistic lifestyle images that demonstrated how the wall panels would look in different interior designs while maintaining consistency across the product range. Zest needed visuals that would inspire customers, support retailers and provide flexible marketing assets for both print and digital campaigns.

Solution

We developed a suite of photorealistic CGI bathroom environments designed specifically to showcase the Zest wall panel collection. By combining detailed product photography with advanced 3D visualisation techniques, we were able to place each panel design within a range of carefully styled interior settings.

This approach allowed us to create multiple room concepts from a single product asset, providing Zest with a versatile image library that could be used across brochures, websites, social media campaigns and point-of-sale materials.

Process

Product Photography & Asset Creation

We began by photographing the wall panel products to capture accurate colours, textures and surface details. These assets formed the foundation of the CGI workflow and ensured every rendered scene accurately reflected the finished products.

Environment Design

A range of contemporary bathroom interiors were designed in 3D, each tailored to complement specific panel styles. Different layouts, fixtures, materials and lighting schemes were explored to create visually distinctive environments.

3D Visualisation & CGI Development

Using high-end CGI and 3D rendering techniques, the wall panels were integrated into each environment. Camera positions were carefully selected to highlight product detail while demonstrating how the panels could transform a complete room setting.

Rendering & Image Refinement

Photorealistic renders were produced at high resolution before being refined through post-production. Attention was given to lighting, reflections, textures and styling details to ensure every image achieved a premium, aspirational appearance.

Results

• Created a comprehensive library of photorealistic CGI bathroom visuals.
• Enabled multiple room-set variations without the cost of physical photography locations.
• Showcased the versatility of the Zest wall panel range across a variety of interior styles.
• Delivered marketing assets suitable for websites, brochures, advertising and retailer support materials.
• Provided Zest with a scalable CGI solution that can be expanded as new product ranges are introduced.