Challenge

Creative Fury approached us to support the launch of their client’s new handheld payment terminal by creating a high-quality 3D product animation that would clearly communicate the device’s key selling points and modern design. The challenge was to create a visually engaging promotional video that would help potential customers quickly understand the benefits of the product while reinforcing the brand’s technology-focused positioning.

One of the primary obstacles was the absence of CAD data or existing 3D assets. This meant the device needed to be accurately recreated from reference materials before any animation work could begin. The final animation also needed to balance technical product detail with clear marketing messaging, ensuring the device appealed to retailers, business owners and prospective users alike.

Solution

We developed a fully bespoke 3D product animation that combined photorealistic CGI, dynamic camera movement and feature-focused motion graphics to showcase the payment terminal in an engaging and memorable way.

By modelling the device from scratch, we were able to create a highly accurate digital replica that could be viewed from any angle and animated without the limitations of traditional product photography or live-action filming. The resulting animation highlighted the product’s design, functionality and key benefits while delivering a polished promotional asset suitable for digital marketing, presentations and online campaigns.

Process

Discovery & Creative Planning

We worked closely with Creative Fury to understand the product’s target audience, key messaging and the features that needed to be prioritised within the animation. This stage helped define the visual style, pacing and structure of the final video.

3D Product Modelling

With no CAD files available, the payment terminal was recreated from scratch using supplied reference imagery and product specifications. Particular attention was given to proportions, materials, screen details and button layouts to ensure the model accurately represented the physical device.

Animation Development

Once the model was approved, we developed a series of animation sequences designed to highlight the device’s functionality and design features. Smooth camera movements, close-up product shots and dynamic transitions were used to maintain viewer engagement throughout the video.

CGI Rendering

Using photorealistic CGI rendering techniques, the product was presented with realistic lighting, reflections and materials. This helped create a premium look and feel that reinforced the quality of the product.

Post Production & Editing

The final animation was edited together with branded graphics, feature callouts and motion design elements to ensure the messaging remained clear and easy to follow. The completed video was delivered in formats suitable for web, social media and presentation use.

Results

• Created a fully bespoke 3D product animation for a handheld payment device.
• Successfully modelled the product from scratch despite the absence of CAD files.
• Delivered a visually engaging promotional video that communicated key product benefits.
• Produced a flexible digital marketing asset suitable for websites, social media and presentations.
• Enhanced product understanding through clear visual storytelling and CGI product visualisation.
• Helped support product marketing activity with professional, high-quality animation content.