Challenge

DekBoard required a series of photorealistic CGI visualisations to showcase its range of UPVC decking, balustrade systems and colour options across the holiday home and park home sector. With numerous decking finishes, accessories and layout options available, traditional photography would have required multiple installations, locations and extensive styling to capture every variation.

The challenge was to create a flexible visualisation system that would allow different decking colours, furniture styles and product configurations to be displayed within realistic mobile home and holiday lodge settings. DekBoard also needed technical imagery to support product brochures, including isolated product renders and exploded component visuals that clearly demonstrated product construction and installation details.

The objective was to provide customers, holiday park operators and installers with engaging visuals that demonstrated both the aesthetic appeal and practical benefits of the DekBoard product range.

Solution

We developed a collection of photorealistic CGI environments centred around a single high-quality holiday home setting that could be adapted to showcase multiple decking colourways and product combinations.

Using advanced 3D visualisation techniques, we created a versatile CGI workflow that allowed furniture, accessories, colours and finishes to be changed efficiently without the need to rebuild or photograph additional locations. This approach enabled DekBoard to present a broad product range while maintaining complete consistency across its marketing materials.

Alongside the lifestyle CGI visuals, we also produced detailed product renders and exploded visualisations that highlighted key product features and construction details for use within brochures, sales presentations and technical documentation.

Process

Product & Market Review

We worked with the DekBoard team to understand the different customer groups, product options and marketing objectives. Particular focus was placed on the holiday home and leisure sector, where visual appeal plays a major role in customer purchasing decisions.

Environment Design

A detailed 3D holiday home environment was developed to provide a realistic setting for the decking systems. The scene was designed to reflect the type of locations where DekBoard products are commonly installed, helping potential customers visualise the finished result.

CGI Visualisation & Product Integration

Multiple decking colours and balustrade options were integrated into the environment. By modifying furniture, accessories and styling elements, we were able to create a wide variety of visual outcomes from a single core scene while maintaining visual consistency across the image library.

Technical Product Rendering

In addition to the lifestyle imagery, detailed 3D product renders and exploded diagrams were created to demonstrate the individual components and construction of the decking system. These visuals provided valuable support for technical literature and sales collateral.

Rendering & Delivery

Final CGI renders were produced at high resolution for use across brochures, websites, social media campaigns, exhibition materials and product literature.

Results

• Produced a comprehensive CGI image library showcasing multiple decking colourways and product configurations.
• Eliminated the need for multiple physical installations and costly location photography.
• Created realistic holiday home and park home visualisations that helped customers visualise the finished product.
• Delivered detailed exploded product diagrams to support technical marketing materials.
• Improved the consistency of DekBoard’s marketing assets across digital and print channels.
• Provided a scalable CGI solution that can be expanded as new products, colours and accessories are introduced.
• Created high-quality visual content suitable for brochures, websites, exhibitions and sales presentations.