Challenge

Vantrunk International manufactures a comprehensive range of cable management systems used across commercial, industrial and infrastructure projects. The product range includes numerous tray systems, support components, fixings and interlocking accessories, all of which need to be accurately represented within technical literature and sales materials.

With such a large catalogue of products and configurations, traditional photography presented several challenges. Photographing every component individually would have been both time-consuming and costly, while maintaining consistency across hundreds of product images would have been difficult.

Vantrunk required a scalable solution that would allow a large volume of products to be presented professionally and consistently across printed catalogues, online brochures and marketing materials. The visuals needed to be technically accurate while also elevating the overall presentation of the product range.

Solution

We developed a comprehensive CGI visualisation workflow using Vantrunk’s supplied CAD files to create a large library of photorealistic product renders.

By converting engineering CAD data into high-quality marketing visuals, we were able to generate over 150 consistent product renders covering the full cable management range. This approach allowed every product to be presented from the most effective angle while maintaining complete visual consistency throughout the catalogue.

The CGI process also created a future-proof asset library that can be expanded as new products and configurations are introduced, removing the need for repeated product photography sessions.

Process

CAD Data Review & Asset Preparation

Working closely with Vantrunk, we reviewed and prepared the supplied engineering CAD files for visualisation. This ensured every component could be accurately translated into a marketing-ready 3D asset while preserving technical accuracy.

3D Model Optimisation

The CAD data was optimised for rendering and visual presentation. Particular attention was given to geometry, surface finishes and manufacturing details to ensure the products accurately reflected their real-world counterparts.

Material Development

Custom materials and finishes were created to replicate the appearance of the cable management systems. Lighting and surface properties were carefully refined to enhance product detail while maintaining a clean technical aesthetic.

CGI Rendering

A large-scale rendering workflow was developed to efficiently produce over 150 product images. Consistent camera angles, lighting setups and rendering standards ensured a cohesive appearance across the entire product catalogue.

Delivery & Marketing Integration

The final CGI renders were supplied in formats suitable for printed brochures, product catalogues, websites, technical documentation and sales presentations, giving Vantrunk a versatile visual asset library for ongoing marketing activity.

Results

• Produced more than 150 photorealistic CGI product renders from supplied CAD data.
• Created a consistent visual identity across a large and complex product catalogue.
• Eliminated the need for extensive product photography.
• Improved the presentation of technical engineering products within marketing materials.
• Delivered assets suitable for both print and digital applications.
• Reduced future marketing costs by creating reusable CGI assets.
• Provided Vantrunk with a scalable visualisation solution capable of supporting future product launches and catalogue updates.