Challenge

NSG wanted to communicate its company values in a way that would resonate with employees across the organisation, regardless of their role or location.

Rather than producing a traditional corporate presentation, the objective was to create an engaging animated video that would inspire employees, reinforce the company’s culture and encourage everyone to embrace the behaviours and values that define “The NSG Feel”.

The challenge was to communicate important cultural messages without the content feeling overly corporate. The animation needed to strike the right balance between professionalism and personality, creating a memorable piece of internal communication that employees would genuinely enjoy watching while reinforcing a consistent message across the business.

Solution

We created a bespoke 2D animated explainer video that transformed NSG’s core values into an engaging visual story.

Using custom illustration, motion graphics and dynamic animation, the video introduced “The NSG Feel” through a positive and energetic narrative designed to connect with employees at every level of the organisation. Rather than relying on lengthy presentations or text-heavy communications, animation allowed key messages to be delivered in a clear, accessible and memorable format.

The finished animation provided NSG with a versatile internal communications asset that could be used for employee engagement, onboarding, company presentations and wider culture initiatives, helping reinforce a shared understanding of the company’s values across the workforce.

Process

Discovery & Creative Development

Working closely with the NSG team, we explored the company’s culture, values and communication objectives to fully understand the message that needed to be conveyed. This collaborative approach ensured the animation accurately reflected the organisation’s identity and tone of voice.

Script & Storyboarding

The key messages were developed into a concise and engaging narrative before being translated into a detailed storyboard. Every scene was carefully planned to support the overall message while maintaining a natural flow throughout the animation.

Illustration & Animation

A bespoke visual style was developed using custom illustrations and motion graphics that aligned with NSG’s brand identity. Smooth animation, engaging transitions and expressive visual storytelling helped bring the company’s values to life while maintaining viewer engagement from start to finish.

Refinement & Delivery

Following client feedback, the animation was refined and optimised for internal communications, ensuring it could be used across presentations, employee induction programmes, digital platforms and company-wide engagement initiatives.

Results

• Produced an engaging animated explainer video to communicate NSG’s company values.
• Helped reinforce a consistent company culture across the organisation.
• Increased employee engagement through clear, visual storytelling.
• Created a reusable internal communications asset for onboarding and staff engagement.
• Delivered a professional animation aligned with NSG’s brand and values.